Start a New Fashion Brand with Print on Demand!
Launching any new brand is challenging. That said, the potential rewards are huge and could even be life-changing so it is well worth rising to these challenges. At Pivotal Prints, we want to do everything we can to make your fashion brand a success. It could be the start of a beautiful partnership!
In this edition of the Pivotal Prints blog, we're going to share with you some top tips on how to create a fashion brand and get it off the ground. Who knows where it will lead...?
First of all, you need to identify your niche. Look for gaps in the market and figure out how your brand could fill them. What makes your brand different? What makes it unique? Then think about the products you want to sell and how they tie in with your brand. For more ideas on finding your niche, check out our recent blog article HERE.
You can then start developing your business plan, which will become a map of your desired journey. When creating a business plan, you should always have your ultimate goal in mind. Where do you want your brand to be in a year's time, in five year's time, even in twenty year's time? Be bold! Never get disheartened if things don't go exactly to plan: you can always change and optimise it later.
Start thinking about your target audience. It's common to start with age demographics but you should always thoroughly think through the pros and cons. Younger people are often more style-conscious and au fait with online marketing but the downside is that they often have limited funds. Older people may have more of these precious funds but be more difficult to buy into the idea of a new, fresh brand. Consider your target audience carefully.
You have probably already started designing and so now it's time to see how your designs look on products. With Pivotal Prints, you can upload any image and see it proudly displayed on any of our vast range of clothing items, such as our growing t-shirt collection and accessories. You can also use our state-of-the-art design tools to create new designs directly on our website.
If you haven't already, it's time to create your online store using an e-commerce platform like Etsy, Shopify or WordPress (WooCommerce), all of which can be fully and seamlessly integrated with your Pivotal Prints account. We can also integrate with unique stores using our API and are working on integrations with new and upcoming platforms like Big Cartel.
One of the key benefits when working with Pivotal Prints is that you don't have to gamble on buying products that you may not sell. This means that there's no need to splash out on storage space as each product is printed individually when it is ordered by your customers. We then drop ship the product directly to the customer on your behalf.
You can now concentrate on getting your brand known. There are countless ways to do this, from search engine optimisation to advertising on social media platforms like Facebook, Instagram and TikTok. You could also try linking up with influencers, who will happily promote your brand in exchange for freebies!
Check out the Pivotal Prints website for more details about our products and the services we provide. If you need any further information or advice, do not hesitate to get in touch with our expert team.