Knowing Your Social Media Audience Inside Out
The phenomenon that is social media has long been a valuable marketing tool for brands everywhere, so learning how to navigate its choppy waters is a must if you hope to compete in the modern world.
When you’re advocating for anything, be it your latest t-shirt design or charitable cause, people need to be able to see it for it to cause an impact.
Using social media to reach your audience and drive your brand visibility takes time and skill, but perhaps most importantly, it takes knowing your audience inside out.
How exactly do you do this? Here are some tips to help you find out.
Data can be your best friend when you’re trying to get to know your audience. Social media analytics can help you track your post engagement, learn about your demographic in much greater detail, and generally get a more cohesive understanding of your audience’s online behaviour.
All the big social media platforms have their own built-in analytics, and most of them can give you info like the age, gender, and location of your audience.
Some of the platforms (like Instagram and Facebook) can tell you when your audience is online, too, an important piece of info that can help you time your posts for maximum reach.
Develop a Customer Persona
What does your ideal audience look like? How old are they, what are they interested in, how much money have they got to spend, and where are they living? Using analytical data and the nature of your brand’s personality, you can develop a customer persona that informs the way in which you create your content moving forward.
It’s important to use your imagination a bit here – referring to the nature of your brand can help you with this.
What Does Your Brand Offer Your Audience?
It’s important to think about your brand’s unique selling point. What problems does it solve for your audience, and what kind of person has those problems?
Does your audience consist of people with interest in high fashion? Perhaps your brand can provide them with an opportunity to engage with this world.
Open a Dialogue
There’s nothing to stop you from actively communicating with your social media audience. In fact, it’s a great way to get to know them.
Make sure you check the comments and the number of likes that your posts receive, as this can give you some great insight into what they’re connected with at the ground level.
You can always create questionnaires and quizzes that offer your audience the chance to give their feedback to you, and it’s a good way to keep them engaged too.
Ask them what they want more of – it’s a tactic used by many a successful social media star, so it’s worth exploring.
Write for Your Audience
It’s hard to write good copy if you don’t know who you’re writing it for. By writing with your audience in mind, you’ll likely have an easier time targeting your customers with content that they’ll be pleased to engage with.
We at Pivotal Prints will support you all the way, contact us for guidance here