Growing your Business with Email Marketing
In the modern eCommerce landscape where social media has become such a major player, it can be easy to forget about using the humble email as a marketing tool. The fact is that email is an incredibly versatile and useful platform for companies to stay in touch with their customers and generate more sales.
In this edition of the Pivotal Prints blog, we're going to share with you some of the many benefits of email marketing and offer some tips on how to optimise it for the very best results.
Convert Visitors into Subscribers
When a customer makes a purchase, it's standard practice to ask for their email. But what about website visitors whom DON'T make a purchase? It's a great idea to offer new website visitors the opportunity to sign up to receive content from your business. If you choose to offer a promotion, be sure to make good on the promise as this will help to build trust and credibility.
The subject line of a marketing email is a key factor as it is this alone that has to give the recipient a reason to open the email in the first place. Remember that an email inbox can be very crowded so the subject line needs to stand out. It's also important to consider that many recipients may be viewing their emails on a mobile device so the subject line should be short, snappy and to the point. Use concise but catchy language that entices the recipient to open the email.
A/B testing will help you to determine which strategies tend to be more effective. To carry out an A/B test, you first need to divide your email list into two subsets. Each subset is then sent two slight variations of a marketing email; the variations could be two different subject lines, for example. From the response rate, you can then gauge what works best in a given situation.
Too often, businesses neglect past customers and focus solely on acquiring new customers. This is a definite mistake, as it has been repeatedly proven that it is far more difficult to sell to a new customer than to somebody who has already purchased in the past. Email marketing is a great way to re-engage with past customers.
A regular email newsletter can help you grow your business in numerous ways. To begin with, it gives you an ideal opportunity to promote your newest products and build your brand. It's also good for helping to drive traffic to your website, which not only increases leads and conversions but also gives your site more authority that will increase its search engine ranking. Always make sure that newsletter content is fresh, exciting and relevant to your target market.
Whatever marketing strategies you implement, the bottom line is that you need to deliver the goods. That's where Pivotal Prints comes in. We supply an extensive range of premium-quality customisable clothing and accessories that will delight your customers. Not only do we create these products on demand, but we also offer comprehensive integration with your chosen eCommerce platform and provide a fast, reliable drop-shipping service. Sorted!
For more information about the Pivotal Prints product catalogue, integrations and drop-shipping services, please browse our website. We'd also like to invite you to subscribe to our email newsletter to receive regular updates and special features from Pivotal Prints.